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About Us Family, History, Agriculture & Craftsmanship

With the launch of Jonive, the Underwood family are writing the next chapter in their long history in the wine business.

The Underwood's are the owners of Young’s Holdings, one of America’s oldest continuously operated family-owned businesses. Originally established as Young’s Market Company in 1888, and expanding over decades to grocery, soda bottling, meat and seafood wholesale, and ultimately alcohol beverage wholesale and marketing, Young’s Holdings is now in its fifth generation of family leadership with a passion and focus on fine wine. The founding of Jonive marks an exciting evolution for the family, in establishing the estate-grown Moon Dust Vineyard planted to pinot noir and chardonnay of exceptional quality.

We are driven by a commitment to four basic tenants: history (the 1845 land grant and our site's agricultural heritage), legacy (the owner’s family’s business history since 1888), agriculture (farming our vineyard organically for the benefit of the vines, the wines, our people and our neighbors), and craftmanship (dedicating ourselves to making the fruit we grow into the best possible wine with minimal intervention).